**Dealer-installed purchase only. Limit one (1) rebate offer per retail customer vehicle and limit of 15 vehicles per fleet eligible customer. $130 tire rebate or 28,000 Ford Rewards bonus Points on a set of four Goodyear®, Cooper®, Hankook, Bridgestone, Firestone, Pirelli, Yokohama®, Toyo®, and Nitto® tires. $50 tire rebate and $80 service allowance or 28,000 Ford Rewards bonus Points on Michelin and BFGoodrich® tires. Toyo medium/commercial truck and Motorsport patterns are excluded. Must have an activated Ford Rewards account (formerly known as FordPass® Rewards) within 60 days of qualifying activity to receive Ford Rewards Points. Points are not redeemable for cash and have no monetary value. Point earning and redemption values are approximate and vary by products and services redeemed. See the Ford Rewards Program Terms at FordRewards.com for information regarding expiration, redemption, forfeiture, and other limitations on Ford Rewards Points. Points will be awarded within eight weeks of rebate submission. Offer valid 5/1/26 to 7/6/26. Submit rebate by 8/6/26 online at Ford.com/service-rebates or by mail-in rebate form; rebate payment will be sent by mail. See a participating U.S. dealership for vehicle applications and offer details through 7/6/26.
Built for the Road Forward
Your job has never been tougher. And we’ll be here to help you keep working. Ford Commercial Vehicles are engineered to withstand the severity of everyday on-the-job duty.
Welcome to Hollingsworth Richards Ford
New Ford Dealership Serving Baton Rouge with Used Cars & Trucks, Service, Genuine Ford Parts
When you want to find the best place to buy a new Ford, look no further than Hollingsworth Richards Ford in Baton Rouge. For nearly 60 years, our Ford dealership has served the community by satisfying car owners' every automotive need—from sales to financing to service and parts—all under one roof! We are committed to providing exceptional customer service at every stage of ownership, and as the first dealership in Louisiana to receive the Blue Oval certification from Ford Motor Company, we uphold that commitment every day.
Because we realize that our success is tied to the success of our surrounding community, Hollingsworth Richards Ford proudly sponsors and contributes to local organizations like the Greater Baton Rouge Food Bank, the Juvenile Diabetes Research Foundation, and the Bert Jones Golf Classic, which has raised over $1 million for the Cystic Fibrosis Foundation. Our dedication to the community extends to our neighbors in Gonzales, Denham Springs, Prairieville, and Zachary, LA, making us a trusted dealership throughout the region.
New Ford Vehicles in Baton Rouge
For the largest selection and variety of new Ford vehicles, visit Hollingsworth Richards Ford in Baton Rouge, LA. Our inventory is unmatched and features the models you want most. Explore our featured new vehicles and new vehicle specials, or use our CarFinder tool to locate a specific Ford and request a quote. Once you find your ideal vehicle, schedule a test drive online for added convenience.
From compact cars to full-size sedans, Ford’s lineup combines versatility, style, and innovation:
- Performance Models: Ford Mustang, Ford Bronco Sport
- Crossovers & SUVs: Ford Escape, Ford Edge, Ford Explorer, Ford Expedition, Ford Bronco
- Electric & Hybrid Options: Ford Mustang Mach-E, Ford Escape Hybrid
Our inventory serves drivers from Baton Rouge and surrounding communities such as Zachary, Baker, Walker, and Plaquemine, giving them access to the newest Ford technology and features. Check out our new Ford specials and learn about the latest Ford financing offers online.
New Ford Trucks in Baton Rouge
For power, capability, and reliability, Hollingsworth Richards Ford is your destination for new Ford trucks in Baton Rouge. The Ford F-150 sets the standard for full-size pickups, offering best-in-class towing and payload, advanced technology like Pro Power Onboard, and available hybrid options.
For heavier tasks, the Ford Super Duty lineup—F-250, F-350, and F-450—delivers extreme towing, payload, and durability, built to handle the toughest jobs without sacrificing comfort or tech.
We also carry commercial vehicles like the Ford Transit series, but for most Baton Rouge drivers, the F-150 and Super Duty are the top choice for strength, versatility, and innovation. Browse our inventory and schedule a test drive today.
Used Cars & Trucks in Baton Rouge
Our used car and truck inventory in Baton Rouge, LA is unbeatable. Hollingsworth Richards Ford offers the most popular makes and models in the trims you want. Use our CarFinder tool to locate a specific vehicle, narrow your search to vehicles under $25,000, or explore our featured used vehicles and pre-owned specials. Once you find a match, schedule a test drive online for ultimate convenience.
We proudly serve drivers from Prairieville, Gonzales, Denham Springs, and Central, helping them find high-quality used vehicles with confidence and transparency.
New & Used Auto Financing in Baton Rouge
The finance center at Hollingsworth Richards Ford in Baton Rouge is here to make sure when you find your dream car, you can drive it away as soon as possible! While you're on our website, you can take a look at our manufacturer offers and regional incentives. Trading in your old ride? Use our Value Your Trade tool to get an estimate of what it might be worth. Worried about your credit? Our credit estimator is handy for seeing what to expect as a credit score, but if you've had credit problems in the past, don't worry. Our finance team is here to help you secure affordable financing - good credit, bad credit, or no credit. We also have special programs to make car buying easier as well, including our Ford First-Time Buyers Program, Ford Military Program, Ford College Grad Program, and Ford Mobility Motoring Program. You can speed up the finance process by filling out an application on our website!
Ford Auto Service & Repairs in Baton Rouge
See why the Service Center at Hollingsworth Richards Ford in Baton Rouge is the number-one place to come for service or repairs on your vehicle. Our Ford technicians know the ins and outs of many different makes and models, so whether you bought a new Ford or a used vehicle from another manufacturer, we can take care of you - even if you didn't buy from us at all! See our Service Center for all your routine maintenance or repair needs: oil changes, brake service, transmission repair, and more. When you need new tires, see the technicians in our Tire Store. If you don't have an appointment but need to get in and out in a hurry, come to our Quick Lane® Tire and Auto Center. Our Service Center also offers multiple ways to save money on your service, including coupons, service specials and Owner Advantage Rewards. You can even schedule your service appointment on our website.
Genuine Ford Parts in Baton Rouge
For genuine Ford parts in Baton Rouge, Hollingsworth Richards Ford's Parts Center has the stock with the items you need. If you prefer to service your own Ford vehicle, come see our Parts Specialists. They oversee our huge inventory of Genuine Ford parts and accessories, and they can help you find the right Ford part for the perfect fit and performance on your vehicle. In the rare case that a certain part might not be in stock, our parts specialists will happily order it for you. Plus, Ford stands behind its parts with a Service Parts Warranty. If you already know the part you need, order it here from our website.
Visit Hollingsworth Richards Ford in Baton Rouge
Hollingsworth Richards Ford is conveniently located at 7787 Florida Boulevard. Our Baton Rouge dealership is open six days a week to serve you, but you can do much of your shopping online! Browse our new or used inventories, value your trade-in, apply for financing, schedule a service appointment, or order parts. If you've already experienced our superior customer service, leave a review of your visit, and anytime you want to contact our owner, you can email our owner. You're also always welcome to call us with any questions or concerns at 225-384-5524.